Why should I use a professional real estate associate?
A real estate associate is more than just a "sales person." They act on your behalf as your agent, providing you with professional advice and guidance to help you buy or sell a home. While it is true they get paid for what they do, so do other professions that provide advice, guidance, and have a service to sell --such as lawyers, accountants and property inspectors to name a few.
The Internet has opened up a world of information that wasn't previously available to homebuyers and seller. The data on listings available for sale is almost current - but not quite. There are times when you need the most current information about what has sold or is for sale, and the only way to get that is with a Realtor.
If you're selling a home, you gain access to the most buyers by being listed in the Multiple Listing Service. Only a Realtor is licensed and is a member of your local MLS can get you listed there - which then gets you automatically listed on some of the major real estate web sites. If you're buying or selling a home, the MLS is your Realtor's best tool.
However, the role of a real estate associate has changed in the last couple of years. In the past, Realtors were the only way home buyers and sellers could access information. Now Realtors are evolving. Because today's home buyers and sellers are so much better informed than in the past, expertise and ability are becoming more important.
The professional real estate associate is becoming more of a "guide" than a "salesperson" and is your personal representative in buying or selling a home.